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Based in London UK, two decades in design have taught me that every project whether for a start up brand or a global brand — starts with a challenge and ends with a story. I’ve built my career on finding creative, practical ways to solve design problems, whether working solo or collaborating with a team. Along the way, I’ve shaped brand identities, refined typography, developed concepts from scratch, and brought ideas to life through print and illustration. For me, design isn’t just about making something look good, it’s about delivering solutions that work, resonate, and stand the test of time.